Meghan Markle risks losing 50 per cent of her fan base in move that will alienate Americans, according to a reputation management consultant...
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Meghan Markle risks losing 50 per cent of her fan base in move that will alienate Americans, according to a reputation management consultant.
A potential move into the US political scene has been mooted for the Duchess of Sussex.
Recently reports linked Meghan with a bid to become a Senator after senior California Democrat Dianne Feinstein died aged 90.
The royal has made her interests in politics clear in the past and previously lobbied two Senators on paid parental leave.
However, the Duchess of Sussex has been warned that wading into politics will risk alienating up to 50 per cent of Americans.
Eric Schiffer, chair of Reputation Management Consultants said: "She'll need to decide what her objectives are for her future.
"Is she interested in building her brand to the largest audience potential and being inclusive or is she interested in alienating 50 per cent of Americans by taking a position that will change people's perspective about her?
"If you decide to support a presidential candidate and you're a celebrity figure, you risk alienating a portion of your base that is strongly committed emotionally to the other side.
Schiffer told Newsweek: "There is a Trump base that is more committed than ever before and if Meghan gets behind it she will ensure pariah status among those who see her being an advocate for Biden."
Last week, The Duchess of Sussex's pivot into US politics was not ruled out by a Democrat donor but was labelled "a long shot".
They told the Mail: "Meghan is definitely a long shot but in the craziness that is US politics these days it's not an impossibility."
The donor added: "Crazier things have happened."
Meghan Markle stepped down as a working member of the Royal Family in 2020 alongside her husband Prince Harry.
The couple were allowed to keep their Duke and Duchess of Sussex titles despite no longer working for the monarchy.
